In today’s world Online Marketing plays a key role in achieving almost any business growth objective. Inbound marketing is a strategic tool for building market share, gaining a loyal client base and growing a solid income stream: Far more effective than the old way of doing things.
When we found that our web hosting services provider for the past 15 years – since February 1997 – could no longer meet the demands and expectations of effectively supporting this new business model, this presented us with a serious dilemma – to stay with this service and compromise on our business objectives or to look for alternates and expand our marketing options and tools.
What? Hold the phone! Time to consider other options, other possibilities. Really no other question but to seek for answers and immediately at that. Here’s what we set out to accomplish.
Market share depends as much on gaining visibility for your offering as it does on your offering meeting a specific need in the market place.
In today’s world Online Marketing plays a key role in achieving that objective. Inbound marketing is a strategic tool for building market share: Far more effective than the old way of doing things.
Growing any business in any financial environment – good or bad – is a continual experimental, and incrementally developmental, process; a “work” that is continuously “in progress”, a journey without end if handled correctly. There is a constant need to monitor and analyze direction and results: What is working? What is not? At MISSI, here we are looking to discover, define and evaluate the real needs of entrepreneurs seeking help in resolving business development challenges by seeking feedback from that audience.
Growing any business in any financial environment – good or bad – is a continual experimental, and incrementally developmental, process; a “work” that is continuously “in progress”, a journey without end if handled correctly.
There is a constant need to check and analyze direction and results: Is the mission still meaningful? Do we even have a quotable, believable and workable mission for our business? Are purpose and goals still relevant? Is the intended audience (market, customers) still open to expansion for our particular collection of products or services or is it shrinking as was the case for Buggy Whip makers in the early days of Automobiles replacing Horse Drawn Carriages. Is the revenue stream a net-cash-inflow and is the net profit margin and business equity value growing and capable of further growth … or not? So many questions that we must continuously ask ourselves, get answers and review to make sure our business direction is upwards and not stagnating or going downwards. Continue reading “Starting, Building, Growing, Turning Around or Selling/Merging Your Business? Could You Use Some Help? What Kind?”
Today the smarter business uses Inbound Marketing and eCommerce principles. This approach effectively drives down costs while driving up results: The mode today is to create web sites, to blog, to twitter, to use Social Networks to spread the word about your offerings and to design and use your web site to not just share information about your products and services … and … Today the smarter business also heavily relies upon data; information that it gathers from visitors to its web site, its blogs, its tweets and from the internet in general where relevant to the business and the environment in which the business is operating. The Smarter Business Knows Answers Lie Hidden In The Data And Continually Seeks to Uncover Those Clues So As To Be Vigilantly Proactive In Its Decision Making.
Nothing Ever Happens Without Sales:
And Sales cannot, and will not, happen – first and foremost regardless of any Marketing and/or Sales efforts or how wonderful you think your product is – unless your business is providing a reliable, effective answer to some particular “pain” or “need” and unless your target market is aware of your solution and has an easy way to acquire that solution.
So why take the chance, metaphorically, that someone strolling along your street/web neighborhood is going to pop into your particular store/web site to buy some specific item in your store/site when you have made no overt effort to attract attention to what you have on offer in your store or web site?
That simply means that:
a) Unless your product or service provides a clear and ready solution to a specific, clearly identifiable, need or issue andb) Unless you have brought your solution to the attention of your potential customers in a way that really draws them in to find out more about your solution andc) Unless you make it easy for them to commit to buying (investing in) your solution.
then nothing is going to happen: No one is going to happen along and buy, whether by visiting your store front or by visiting your web site, except through serendipity. Remember that “hope is not a strategy!”
Building a successful business has always been, and most likely will always be, about finding a universally recognizable “pain-point” or need, something that is literally calling out for an answer or fix, and quickly providing an attractive, cost-effective, reliable, dependable, safe solution, or at least a very significantly better solution than any other currently available solution, to that demand.
Of course, philosophy aside, building a successful business, at its core, is also ultimately about building resultant profits and growing the net value of the enterprise both of which depend, amongst other factors, upon providing a solution that generates sufficient relief and interest to an ever growing audience that also results in a trend of increasing Sales: In other words, “Nothing Happens Without Sales“.
In fact, the IRS does not consider any activity to even be a “business” unless it is purposeful about making a profit, assuming the business is not intended to be a non-profit, hence building sales must be a primary objective for the enterprise or otherwise it is nothing more than a hobby. Naturally, revenue from sales must also exceed costs at some point in the life of a business but that is part of another discussion to be had later under the title “A Growing Business Is A Smarter Business ~ It Seeks Answers in Supply-Chain Processes!”.